The strong typographic identity worked as the glue that tied together both the exhibitions. This was most notably applied in 3D entrance signage, made from giant folded metal sheets based on our initial paper mock-ups. Visually speaking, Gestalt is developed out of bent steel; the letterforms appear to hover above a layer of colour and light, which shifts with the viewer's vantage. Our typeface was also adopted on two companion publications – an innovative exhibition guide and a 200-page paperback anthology featuring surreal and mind-bending work.
For the digital side of the exhibition, the interactive exercises have reinforced one of Hato’s philosophy of learning through play - a belief that having fun is the best way to learn something new. Through engaging gameplay on and off-site. visitors were able to enjoy the resource both in a special library created for the exhibition (by We Made That architects) and online. The strategy worked, with the Wellcome’s Twitter following growing tenfold in the first few weeks of the exhibition.